Weekly Log 17/11/11 - 24/11/11

This week, Izak will be doing a genre study on the typical codes and conventions of an R&B music video to try and grasp an idea of what types of camera shots, editing techniques and locations are used for a music video. This will help us when it comes to finishing off our storyboard, because it will give us an insight into what micro aspects (i.e. cinematography, editing, mise en scene) we will need to consider to make our music video look high quality and professional. He will also be posting images from other R&B music videos which have influenced our ideas for our music video. He will analyse these photos to explain how these videos have influenced our ideas and he will talk about how we will incorporate these ideas into our music video.

Kadeem will be posting up images of our chosen locations and will analyse them to explain the advantages and disadvantages of these locations. He will also talk about how these locations reflect our artists star persona. He will also be incorporating all of our ideas into a presentation on prezi.com. The presentation will include information about our artist, our track ideas, ideas about our location, props and costumes, primary and secondary target audience for our artist, flat plans of digipak and poster and information about the record label and marketing. We will present these ideas to our class so that we can receive audience feedback. This will help us to develop on our ideas if necessary.