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Thursday 10 November 2011

Codes And Conventions Of Digipaks And Posters

DIGIPAK
A digipak is a particular type of CD case which is normally made up from a plastic CD tray glued to a folding piece of card, which is used for the front, the spine and the back cover of the digipak. A digipak usually has 3 or 4 compartments which open up to reveal a first compartment on the left, a second compartment in the middle and a final compartments in the right. The typical conventions of a digipak include an image of the artist or band or something relevant to the artist or band i.e. a logo on the front cover, the name of the artist in attractive writing which reflects the genre of music on the album, a track list which can be found either on the back cover of the digipak or on the disc itself, which includes any bonus tracks or footage of behind the scenes, the name of the album on the front cover, the artists website and social network sites e.g. Myspace, Twitter, etc, a barcode on the back cover, the CD and DVD logos, a parental advisory logo if the album contains any explicit language or profanity and information about the production team including the record labels name or logo, the record labels website, the producers names, the songwriters names, copyrights and the year that the album was published.


Above Is An Example Of A Digipak With 3 Compartments.


POSTER
Posters are most commonly used as a form of advertisement for a product, in this case an album or a single. A poster is generally just a sheet of paper with both textual and graphic elements, designed to be posted up on walls or on any other vertical surface to convey a message to people passing by. They are cheap and affordable to manufacture and so it is an easy and effective form of advertising an artist's album. The typical conventions of a poster include an image of the artist covering the majority of the poster, an image of the album cover itself, bright colours which represent the genre of the album or the single, the name of the artist or the band in a font that portrays the genre or artist, the name of the album usually in the same font as the name of the artist or band, the names of the most popular singles on the album, the release date of the album in eye catching font, the record labels logo and website, the artists or bands social network links e.g. Myspace, Twitter, Facebook fan page, etc and a place where you can buy the album. Some promo posters may contain other features, such as an age certificate or a parental advisory logo in the music on the album contains explicit language, reviews of the album and star ratings from magazines and newspapers and sometimes the price is printed on the poster.

Above Is An Example Of A Poster Advertising The Release
Of UK Artist Jessie J's Album Titled 'Who You Are'.




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