Analysis Of Artists Digipak & Poster And How They Appeal To Target Audience

The image below is of the digipak for Katy Perry's second studio album 'One Of The Boys'. This digipak is an example of a 6 panel digipak which consists of 3 compartments and contains 1 disc which is the CD holding all of the albums contents. I feel that the target audience for this album would predominantly be females in between the ages of 16-35. The reason I say this is because the genre of music is Pop-Rock which can be quite upbeat at times, which is often what the younger generation tend to listen to. The reason I feel that the maximum age of the target audience would be 35 is because the artist is in her late 20's, so females around her age may feel that they can identify with the artist because of the lyrics in the songs, or they just may generally feel that they can identify with her as a person.

Inside of Katy Perry's 'One Of The Boys' Digipak

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The front cover of the digipak for Katy Perry's album 'One Of The Boys' has been designed specifically with the target audience in mind. A wide variety of bright and eye catching colours have been used for the front cover of Katy Perry's digipak to make the album cover visually appealing for the audience and to engage the audience so that they focus the majority of their attention on the digipak cover. A lot of pink has been used on the front cover of the album, which is a colour that is stereotypically represented as a feminine colour, possibly drawing the attention of females to the digipak. The use of many different colours also brings in that element of fun and happiness which is effective because it brings about a good atmosphere, possibly making the individual looking at it feel good.

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